ASSET A
CRM architecture
Your pipeline rebuilt in the CRM you already use: objects, fields, stages and views designed around how technical buyers actually decide. Nothing to enter that nobody reads.
Fractional sales infrastructure / technical B2B
Get out of every deal. Keep the revenue.
A 90-day build of your CRM architecture, discovery framework and pipeline criteria, so your AEs close without you in the room.
For founders at $2M–$8M ARR who still close every deal.
Fig. 1 / Stage-exit criteria Illustrative
- S1
Qualify
Exit: Budget owner and technical need confirmed in writing
- S2
Discover
Exit: Pain, cost of inaction and decision process logged in CRM
- S3
Evaluate
Exit: Success criteria agreed with the buyer team
- S4
Propose
Exit: Pricing reviewed with the economic buyer
- S5
Close
Exit: Paper out, legal contact named, date set
The problem
You are the sales process.
Your instinct closes deals. It does not transfer, because none of it is written down, measured or built into your tools. So you stay in every call, and the company can only grow as fast as your calendar.
Today
With a rig
Deals live in your head
Deal state lives in a CRM your AEs actually update
Discovery is a conversation only you can run
Discovery follows a written framework any AE can learn
"Feels close" is the forecast
Each stage has exit criteria a deal must meet
New AEs shadow you and hope
A ramp plan tells a new AE what to do and when
A VP hire is the only visible fix
Working systems you own, built before that decision
What you get
Four assets, built and left behind.
Fractional VPs sell leadership hours. Pipeline Rig builds the working systems a non-founder AE can own, then hands them over.
ASSET B
Discovery framework
The questions you ask by instinct, written as a repeatable call structure with prompts for pain, cost of inaction, and who decides.
ASSET C
Stage-exit criteria
A deal advances only when evidence says it should. Clear gates make the forecast something you can read without a gut check.
ASSET D
AE ramp plan
A new account executive gets a defined path: what to learn, which calls to shadow, and what they must show before they own deals alone.
Position
Your founder's sales instinct, built into a system.
For technical B2B companies where the founder still closes every deal. We do not replace you with a hire. We turn what you know into assets a team can run.
How we work
A 90-day build, in four phases.
Every phase ends with something written down that you can open, read and edit.
Book a pipeline review- PHASE 01
Extract
We sit in on your calls and review your closed and lost deals to document how you actually qualify, discover and close.
- PHASE 02
Architect
We design the CRM structure, stage-exit criteria and discovery framework from what we found, then review them with you.
- PHASE 03
Install
We configure the CRM, load the framework and train your team on running it in live deals.
- PHASE 04
Hand off
We deliver the AE ramp plan and step back as your AEs take deals you used to run. You keep every asset.
FAQ
Questions founders ask first.
Who is this for?
Founders and CEOs of technical B2B companies at roughly $2M–$8M ARR who still close every deal and have a small sales team with little structure. That includes SaaS, industrial equipment and technical services.
How is this different from a fractional VP of Sales?
A fractional VP sells you leadership hours. Pipeline Rig builds working assets: CRM architecture, a discovery framework, stage-exit criteria and an AE ramp plan. They stay with your company when the engagement ends.
Do I still need to hire a VP of Sales?
Not to get your process out of your head. The goal is a system a non-founder AE can run, so you can decide on senior hiring later with structure already in place.
How long does the build take?
The build runs 90 days.
Do I need to change CRMs?
The aim is to build the architecture around how your buyers decide. Tell us what you use now when you book the review and we will say what we would do.
Start here
Walk us through how you close.
Tell us what you sell, what you use today and where deals stall. We will reply about whether a 90-day build fits.